2013 Nsac Team Wins Best Promotion At Aaf Convention

The National Student Advertising Competition (NSAC) team won the Judges Special Award for Best Promotion at the American Advertising Federation (AAF) 10th District Convention, held April 10 – 13 in Tulsa, Okla. The team had the second-best plan book, tied with the University of North Texas, and ranked fifth for its presentation and overall score with the campaign it developed for the Glidden® Brilliance Collection at Walmart.

Director of Promotions Veronica Garcia and Public Relations Director Rebecca Saathoff led Ana Cedillo, Audrey Cuellar, and Anna Lemmons—all advertising majors—in developing the winning promotional program. In addition to advertising majors, the 20-member NSAC team also included communication design and marketing students.

Advertising lecturer Emmeline Aguirre advised the team for the first time this year and worked with marketing professor Mary Ann Stutts, who has coached the team to numerous district and national wins over the past 30 years.

Texas State competed against schools from Texas, Arkansas, Oklahoma, and northwest Louisiana, including the University of Houston (first place), the University of North Texas (second place), Texas Christian University (third place), and Texas A&M (fourth place).

Each year, more than 150 colleges and universities nationwide participate in NSAC. Students develop an integrated communications campaign for a corporate client, write a 20-page plans book and give a 20-minute pitch presenting their ideas. District winners move on to compete at the national AAF convention in June. For more information about the AAF and NSAC, visit aaf.org.