New SJMC Classes for the Spring

September 19, 2014

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 This spring, the School of Journalism and Mass Communication will be offering new classes which will range from one hour to three hours worth of credit. The classes will include: MC 1100D - Digital Entrepreneurship MC 4376F - Strategic Communication in the UK and France MC 4382U - Advanced Social Media and Analytics MC 4382V - Mobile Media and Development1100D Digital Entrepreneurship This course will explore innovation and creativity associated with digital entrepreneurship. Through a speaker series, students will be introduced to important concepts and ideas from thought leaders and innovators at the intersection of media and technology.4376F Strategic Communication in the UK and France This course will explore advertising and public relations practices in the UK and France through readings, discussion and study tour site visits media organizations in London and Paris. Marketing practices abroad will be compared to those in the U.S4382U Advanced Social Media and Analytics This course will provide students with an advanced understanding of social media, marketing plans and social media analytics. Students will build company and/or journalistic profiles on the top social networks - Facebook, Twitter, Pinterest, YouTube, Instagram and more - to engage with audiences and communities and utilize analytical tools to track success. Prerequisite: Full-Major status and MC 4381 with a grade of C or higher.4382V Mobile Media and Development This course will introduce students to mobile communication and production that is relevant to mass communication. As mobile devices are a vital communication medium in our everyday life, it is essential to understand how mobile communication works and how to effectively produce online content for mobile devices. Prerequisite: Full-Major status and MC 4315 with a grade of C or higher.   We are excited for the upcoming classes and are looking forward to seeing the SJMC students in them! For more information on these classes, schedule an appointment with a counselor.