Sjmc Students Cover Sxsw

South by Southwest—the annual, 10-day event that brings creatives from all over the world to Austin—returned to an in-person event this year, and SJMC students were there to help conference organizers cover it.

A team of 23 students attended the 2022 Conference and Interactive, Film, and Music Festivals under the guidance of SXSW’s Brand & Marketing web and social media teams. They captured photo and video content, coordinated content delivery and transcribed key moments from conference keynotes and featured talks, film screening Q&As and other event programming for usage on SXSW’s social media accounts and website. Students were exposed to up-and-coming artists, films and emerging topics, including the future of the Metaverse, NFTs and the importance of diversity and inclusion in technology and media.