Texas State’s NSAC Team Places 4th at District 10 Advertising Competition

Texas State University placed 4th out of 8 teams in the 2024 District 10 American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC), which took place in Dallas, Texas. District 10 includes schools in Texas, Oklahoma, Arkansas, and Louisiana, and is arguably the most competitive district in the nation with the highest number of national champions and finalists. 

The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client.This year’s case competition was sponsored by Tide, which challenged students to develop an advertising campaign for U.S. adults aged 18-24 to inform people about the benefits of washing in cold water.

The consisted of students from advertising, marketing, and communication design. Students were supported by the faculty and staff in the College of Fine Arts and Communication and the McCoy College of Business.

"I’m really proud of our students. They produced an excellent campaign and took a creative risk for a major, nationally recognized brand. The schools and students in this competition continue to raise the bar when it comes to integrated marketing campaigns, and I can’t wait to see what they accomplish upon graduation” said Dr. Michael Devlin, professor in the School of Journalism and Mass Communication and NSAC team advisor. "Our program emphasizes developing a deeper understanding of strategic and creative thinking which ensures they will be career-ready when they graduate. Their work demonstrated our dedication to this mission.” 

The work is divided across the Fall 2023 and Spring 2024 semesters. In the Fall, marketing and advertising students conduct research and articulate the business strategy for the Spring class, which then develops the media and creative strategy. The Fall advisors included Dr. Rick Wilson (marketing) and Mike Dollen (advertising). The Spring advisors include Dr. Mike Devlin (advertising) and DeeAnne Vickery (advertising).