New Idea Lab : School of Journalism and Mass Communication : Texas State University

ASBN 350, between Lampasas and The Den

New Idea Lab

The New Idea Lab is a collaborative workspace for advertising and public relations students to develop campaigns and work on team-based projects in a professional, agency-style environment. Located in ASBN 350, the lab supports hands-on learning with shared workspaces, digital monitors, and a dedicated conference room. It also serves as the home base for Texas State’s AAF National Student Advertising Competition team and PRSA Bateman competition teams.

Where Innovation Happens

Designed to reflect a professional agency environment, the New Idea Lab allows students to work alongside faculty mentors while building strategic communication skills. The space supports both classroom learning and competitive team preparation, giving students the opportunity to apply concepts in a practical setting.

What You’ll Find in the New Idea Lab

Conference room for team meetings, client presentations, and strategy sessions.
Collaborative workspace with flexible seating, tables, and digital monitors.
Agency-style environment that mirrors professional workflows.

Student Opportunities

The New Idea Lab serves as the home base for student competition teams, where students gain experience developing campaigns for real clients.

AAF National Student Advertising Competition (NSAC)
PRSA Bateman Competition

Access

Access to the New Idea Lab is available to students enrolled in designated courses and those participating in competition teams. Faculty mentors provide guidance and support throughout each project.