B.S. in Advertising
#TXSTAD
Success in the ad program starts with the system.
The system consists of three components we ask our students to think about. This student-centered aproach gets students to graduate with the courses and skills they need so they can get the jobs that align with their vision.
Vision
What do you want to do? What do you want to accomplish? Where do you see yourself professionally in five years? Ten years? Your vision is your guiding star, and should justify your decisions you make in the ad program.
Process
The process is more than just a sequence of classes, but it is showing up everyday. It is learning how these skills relate. It is understanding the key terms. It's about being organized. The advertising faculty has developed this process for you through our pathway and course content.
Discipline
This is up to you and you only. This is making the decision each day to follow the process that gets you towards your vision. Discipline to do the things you need to do, and limit the things that take away from your vision. Discipline is about following the process, and choosing to better yourself in every class.
National Finalists in NSAC – Elevating Excellence in Advertising
The National Student Advertising Competition (NSAC) isn't just a competition; it's a platform for practical, real-world experience. Experience the brilliance of our students' advertising campaigns, tackling real challenges for industry-leading brands. Join us at Texas State University, where national recognition meets innovative education. Elevate your advertising career with us.
Classes You'll Take
Our carefully curated courses are designed to equip aspiring advertising professionals with the skills and knowledge needed to thrive in the dynamic world of advertising. Here's an overview of the courses that will shape your journey toward becoming a strategic and creative force in the advertising industry:
Advertising Careers
A degree in advertising is a dynamic gateway to diverse career paths for our graduates. Our accomplished alumni excel in prominent roles within top-tier advertising agencies, marketing firms, and public relations teams. Beyond the agency landscape, they make their mark in leading corporations, community organizations, non-profits, government agencies, and the vibrant realm of innovative startups.
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Careers in advertising
- Account Executive/Manager
- Copywriter
- Art Director
- Creative Director
- Media Planner/Buyer
- Digital Marketing Specialist
- Brand Manager
- Market Research Analyst
- Account Planner/Strategist
- Public Relations Specialist
- Social Media Manager
- Production Manager
- Media Sales Representative
- Account Coordinator
- Event Coordinator
Get Involved
Connect with like-minded peers, industry leaders, and real-world projects that bring classroom concepts to life. These dynamic groups provide unmatched opportunities for networking, mentorship, and hands-on experience, propelling you toward success in the advertising industry. Elevate your education and professional journey with the vibrant, award-winning community.
Faculty
Prepare to be inspired, challenged, and mentored by industry leaders who are passionate about nurturing the next generation of advertising professionals. At Texas State University, our commitment to delivering a world-class advertising education is exemplified by the industry-leading expertise of our faculty.
