B.S. in Public Relations
#TXSTPR
About our Program
When students choose the public relations program at Texas State University, they embark on an interactive learning journey that takes them both inside the classroom and out into the professional world.
Public relations students at Texas State are inquisitive, innovative, creative, bold, versatile, and passionate. They understand the importance of ethical and credible communication. They are ready to reach the highest standards as the next generation of public relations and communications professionals.
Explore the degree options, courses, faculty, and many opportunities available to students who study public relations at Texas State University.
Experiential Learning Inside the Classroom
Our capstone class, PR Campaigns, immerses students in the real world by having them work with a professional client to write strategic communication plans to solve pressing issues for organizations. Students have worked with:
- Better Business Bureau
- The Texas Department of Transportation
- The Texas Association of Mexican American Chambers of Commerce
- The Austin Parks & Recreation Department
- Travel Houston
- The Campus Vote Project
and many other leading organizations across Central Texas, the state, and the nation.
Professional Development Outside the Classroom
Our students have the opportunity to delve even deeper into the professional world by taking advantage of career exploration trips that our faculty lead to New York City and Seattle, Washington.
In New York, we take students on a whirlwind tour of careers in the media capital of the world with visits to public relations firms and advertising agencies, historic news organizations, leading museums, and a live press conference at the United Nations.
In Seattle, students go behind the scenes at global organizations such as Amazon, Expedia, Microsoft, and the Bill and Melinda Gates Foundation to meet with communication professionals and gain firsthand knowledge of career paths from industry pros. The trip also includes visits to top tourist attractions, social opportunities with Texas State alumni, and even a day hiking in the beautiful Pacific Northwest.
Award-Winning Students
Students in the public relations program also make professional connections and gain valuable real-world experience to build their resumes by joining our award-winning student chapter of the Public Relations Student Society of America and Bobcat Promotions.
Classes you'll take
Our carefully curated courses are designed to equip aspiring public relations professionals with the skills and knowledge needed to thrive in the dynamic world of advertising. Here's an overview of the courses that will shape your journey toward becoming a strategic and creative force in the public relations industry:
Public relations careers
A public relations degree is versatile and opens up multiple career opportunities for our graduates. Our alumni enjoy careers at leading public relations, advertising and marketing firms as well as large corporations, community organizations, nonprofit and government agencies, and innovative startups.
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Careers in public relations
- Account Executive
- Digital Media Coordinator
- Social Media Specialist
- Event Coordinator
- Public Affairs Specialist
- Communication Coordinator
- Brand Ambassador
- Marketing Manager
- Publicist
- Influencer Marketing Specialist
- Content Creator
- Community Engagement Specialist
Faculty
Our faculty have decades of academic and real-world industry experience to ensure that we equip graduates with the skills they need to flourish in the ever-changing communication environment. We help students understand how to help organizations reach diverse publics by communicating across a variety of channels and platforms, and we challenge PR students to understand strategic communication, research, critical thinking, creativity, and innovation to solve organizational problems and meet goals.
