National champions. Real campaigns. Real careers.
Advertising is both an art and a science. Creativity is grounded in strategy, and students gain hands-on experience, build professional portfolios, and graduate ready to lead in agencies, brands, and media.
Advertising is learned by doing. From core classes to advanced capstones, you’ll work on real campaigns, solve business challenges, and build a portfolio that showcases your strengths.
Through collaboration with faculty and industry partners, you’ll gain experience that extends beyond the classroom.
The National Student Advertising Competition (NSAC) gives students the opportunity to develop and present fully integrated campaigns for real brands. As 2025 National Champions, our team competed against top programs across the country and earned national recognition for strategic insight, creative execution, and measurable results.
Through NSAC and other national competitions, students gain high-level experience that prepares them for careers at leading agencies and brands.
The system consists of three components that we ask our students to think about. This student-centered approach helps students graduate with the courses and skills they need to get the jobs that align with their vision.
Define where you want to go. Whether your path leads to creative, strategy, media, or account services, your long-term goals should guide the courses you choose and the experiences you pursue.
Success is built through consistent practice. Our structured pathways and curriculum are designed to connect skills across courses and prepare you for advanced, real-world application.
Growth requires commitment. Showing up, meeting deadlines, refining your work, and pushing your ideas further are what transform potential into professional readiness.
Our curriculum is designed to build both creative and strategic expertise. Students progress from foundational advertising principles to advanced courses in strategy, creative development, media planning, and brand leadership. Through capstone campaign work, portfolio development, and internship opportunities, you’ll graduate prepared for professional practice.
An advertising degree opens doors across agencies, brands, media companies, and emerging digital platforms. Our alumni thrive in creative, strategy, media, and brand management roles at leading organizations such as Saatchi & Saatchi, Wieden+Kennedy, GSD&M, H-E-B, Indeed, 7-Eleven, and SiriusXM.
Students extend their learning through professional organizations, national competitions, mentorship programs, and immersive industry experiences. Through AAF TXST and NSAC, students compete nationally, connect with industry leaders, and build professional networks. Additional opportunities include participation in competitions such as 4A’s MAIP, AAF’s MPS, One Show Young Ones, and Crowbar, as well as Study America trips and mentorship through Ad2 Austin and E4Youth.
Our faculty bring decades of experience from agencies, brands, and media organizations. More than educators, they are mentors who actively engage in industry research and professional networks, shaping curriculum around market trends and recruiter insights. Students benefit from faculty who understand both the creative and strategic demands of today’s advertising landscape.
