Join us to unlock your potential, bridge theory with hands-on experience, and propel your career to new heights in the ever-evolving realm of digital media innovation at Texas State University.
#TXSTDMI
For creators, strategists, and technologists. Digital Media Innovation prepares students to lead in social media, digital storytelling, web design, and emerging media.
About our Program
Digital Media Innovation (DMI) is a future-focused degree for students who want to create, design, and lead in the digital world. At the intersection of creativity, communication, and technology, DMI prepares students to build digital experiences, tell powerful stories, and shape how audiences connect with media.
Students gain hands-on experience in social media strategy, digital storytelling, web and interactive media, artificial intelligence, and emerging technologies. With a flexible curriculum, students can explore multiple areas while developing specialized skills that match their interests and career goals.
As a STEM-designated program—the only one in the College of Fine Arts and Communication—DMI uniquely blends creative thinking with technical expertise. Graduates leave with a strong portfolio, hybrid skill set, and the adaptability needed to thrive in fast-changing digital industries.
Choose Your DMI Pathway
DMI is the major where you design your own digital pathway.
Students can explore a broad range of creative and technical skills or choose to specialize in areas like social media, web and UX design, coding, or emerging technologies. Whether you want a wide-ranging digital skill set or deep expertise in a specific area, DMI’s flexible structure allows you to shape your education around your interests and career goals.
The Digital Media Innovation (DMI) pathways are suggested course groupings designed to help students focus on a particular area of interest. They are optional and intended as guidance only. Students are not required to select a pathway and may customize their coursework based on their individual goals. Pathway selections will not be formally recognized on transcripts or diplomas.
Social Media and Content
For students who want to create content, build brands, and shape online communities.
You’ll learn:
- Social media strategy and analytics
- Content creation and storytelling
- Social media video and digital marketing
- Audience engagement and brand voice
Recommended Courses:
- MC4326 Advanced Social Media*
- MC4347 Social Media Video
- MC4323 Multimedia Journalism
- MC3112 Social Analytics Platforms
Digital Design and Coding
For students who want to design digital experiences and build interactive platforms.
You’ll learn:
- Web design and development
- User experience (UX/UI)
- Coding and interactive media
- Digital product design
Recommended Courses:
- MC4315 Web Design*
- MC4325 Coding and Data Skills
- MC4327 Mobile Media and Dev
- MC3115 Digital Media Tools and Skills
Emerging Technology
For students who want to explore innovative technology and shape the future of media.
You’ll learn:
- Artificial intelligence in media
- Virtual and augmented reality
- Drone storytelling
- Data-driven storytelling
Recommended Courses:
- MC4346 AI and Automation*
- MC4345 Drone Storytelling
- MC4343 Immersive Storytelling
- MC3116 Digital Media Concepts
* required courses in the DMI program
Careers in DMI
DMI graduates don’t just enter digital industries—they help shape them. Students develop hybrid skills that open doors to careers in UX and web design, digital marketing, social media, product development, and emerging technologies.
With a strong foundation in both creative and technical disciplines, DMI students are prepared to move fluidly across roles and industries. Graduates build careers at forward-thinking companies and organizations including Microsoft, Southwest Airlines, Denver Broncos, H-E-B Digital, SXSW, The Texas Tribune, Rackspace, and more.
Social Media and Content
- Content Creator
- Social Media Strategist
- Social Media Producer
- Influencer Marketing Strategist
- Digital Storyteller
- Brand Content Specialist
- Digital Marketing Specialist
Digital Design and Coding
- Web Developer and Designer
- Digital Product Manager
- Data Journalist
- Data Analyst
- Interactive Media Designer
- Mobile App Developer
- UX/UI Designer
Emerging Technology
- VR Developer
- AR Specialist
- Digital Innovation Consultant
- Multimedia Producer
- Creative Technologist
- Emerging Media Producer
- Innovation Specialist
Classes You'll Take
DMI courses blend creativity, communication, and technology to prepare students for the digital future. Students create content, design interactive experiences, and explore emerging tools transforming media and communication.
Coursework spans social media strategy, digital storytelling, web and interactive media, artificial intelligence, immersive technologies, and advanced coding. With flexible pathways, students can shape their learning around interests such as content creation, UX and web design, or emerging media innovation.
What You'll Create
DMI is a hands-on program built around making, experimenting, and building real projects. Many students graduate with a strong portfolio, industry experience, and a clear professional identity.
- Social media campaigns and strategies
- Short-form videos for social media
- Interactive websites and apps
- Digital products and UX prototypes
- AI-powered media projects
- Data-driven stories and visualizations
- Personal brand and professional portfolio
Get Involved
Campus Creators
Join a community of photographers, videographers, and creators. Collaborate on creative projects, attend workshops, and build your portfolio. This is where ideas turn into content and creators grow together.
Innovation Club
Explore emerging tech, experiment with digital tools, and collaborate on innovative projects. The Innovation Club connects students who want to push boundaries and shape the future of digital media.
Creator Studio
Access a dedicated creator studio equipped for video production, photography, podcasts, and digital projects. DMI students use this space to experiment, produce professional content, and bring ideas to life.
Education Abroad
Travel the world while earning course credit and creating meaningful digital stories. DMI students gain global perspectives, hands-on media experience, and inspiration through immersive international programs.
Study in America
Explore new cities and creative communities across the U.S. while earning course credit. Study in America offers DMI students hands-on learning and inspiration through travel without leaving the country.
Real-World Projects
Gain real industry experience by creating digital content for actual brands, organizations, and clients. DMI students graduate with professional portfolios and hands-on experience that employers value.
Is DMI Right For You?
DMI is ideal for students who are:
- Creative, curious, and excited to experiment with new ideas
- Interested in social media, digital storytelling, and content creation
- Passionate about building websites, designing apps, and creating interactive experiences
- Drawn to emerging tech like AI, immersive media, VR/AR, and innovative digital tools
- Interested in coding, UX/UI design, and shaping how people experience media online
- Looking for a flexible major that allows them to specialize or create their own pathway
- Eager to build real-world skills, hands-on projects, and a professional portfolio
- Excited about combining creativity, strategy, and technology to solve real problems
If you want to shape how media is created, shared, and experienced, Digital Media Innovation is your major.
DMI Faculty
DMI faculty bring real-world digital media experience into the classroom. Our instructors are industry professionals, creators, and innovators who actively shape the fields of digital media, technology, and communication. Beyond teaching theory, DMI faculty mentor students through hands-on projects, emerging tools, and evolving industry practices. Their expertise helps students stay ahead of digital trends, build meaningful portfolios, and develop skills that translate directly to today’s creative and tech-driven careers.