B.A. in Mass Communication : School of Journalism and Mass Communication : Texas State University

#TXSTMASSCOMM

Join us to unleash your potential in a dynamic and supportive learning environment.

About our Program

Mass communication is storytelling with strategy and purpose, examining how messages shape opinions, influence behavior, and impact society. In this interdisciplinary program, students develop research and analytical skills while exploring a wide range of opportunities in media and communication.

The program culminates in a professional capstone project tailored to each student’s career goals. Graduates apply their skills across many fields, including law, academia, and industry, where our alumni continue to lead and innovate.

Skills that Make a Difference

Through core classes and electives, students develop in-demand skills such as:

Writing strategic communication
Designing and creating media products
Conducting research and strategy to solve business problems
Practicing media literacy
Earning social media certification
Building career professionalism

Hands On Experience

Students apply classroom learning in immersive, real-world settings. Additional opportunities include internships that provide valuable industry experience before graduation.

B.A. in Mass Communication

Degree Program

B.S. in Mass Communication

Degree Program

Classes You'll Take

Our curriculum is crafted to empower aspiring professionals in mass communication with the essential skills and knowledge needed for success in this dynamic field. Here's an overview of the courses that will guide your journey toward becoming a strategic and adept force within the diverse realm of mass communication:

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Get Involved

Students build skills, connections, and portfolios by joining:

Public Relations Student Society of America (PRSSA)
American Advertising Federation (AAF)
Society of Professional Journalists (SPJ)
Campus Creators
The University Star
KTSW 89.9 FM
Bobcat Promotions
Live Oak Studio Productions

Mass Communication Careers

With a strong foundation in journalistic principles, critical thinking, and adaptability, Texas State journalism graduates build successful careers across traditional newsrooms and emerging digital media.

Graduates work in newsrooms, studios, and corporate communications roles, including:

Media professionals across TV, radio, video, and editing
Web and digital content managers
Media and advertising sales

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Careers in Mass Communication
- Investigative Reporter
- Multimedia Journalist
- Digital Content Producer
- News Editor
- Broadcast Journalist
- Photojournalist
- Copywriter
- Content Strategist
- Editorial Assistant
- Sports Reporter
- Political Correspondent
- Media Analyst

Faculty

Our faculty combine theoretical insight with real-world experience to prepare students for today’s evolving communication landscape. More than 90% have professional industry experience, blending practitioner expertise with research excellence.

Faculty are actively engaged in research and professional practice, bringing current trends, technologies, and real-world applications into the classroom. Many are recipients of University Presidential Awards for Teaching, Service, and Scholarly or Creative Activities, and all are deeply committed to student success and engagement in the field.